Raipur Micro Forest – Placing Chhattisgarh On The World Map In Eco-tourism!

Raipur, the capital city of Chhattisgarh in central India is all set to create an example for other metros with 19 acres of ‘oxy-zone’, right in the heart of the city. Tainted for being the seventh most polluted cities in the world, this ingenious project was the brain-child of few IAS officers in Raipur who took an oath to overturn the ailing environmental conditions of the city and change air quality index and turn the city into a microcosmic forest region which would be opened for the public in the next few months.

One of the largest man-made safaris in Asia, this micro forest is spread across 202 hectares of land. To create this unique zone, around 70 odd government buildings have been demolished to kick-start this 1000 crore project. It will have almost 3000 different species of flowers. Animals would be transported from different corners of the country to this micro forest for conservation purpose. Here one gets to see these wild creatures in their natural surroundings. The oxy-zone has potassium water, spread all over the open expanse which actually disinfects the tyres of the safari vehicles which in return keeps the wildlife safe.

It’s high time that other cities in India start taking a cue and inspiration from this commendable eco-tourism project!

Curious to know more about this upcoming project? Check the link below for a broader idea:

Raipur Micro Forest



Corporate videos – the golden rules for getting it right!


Corporate videos have become an essential element in marketing products and services of a company, communicating with customers, clients, showcasing new launches, products or services, employee training and updates. Advertising a company through corporate videos is now a tried and tested formula with proven track record. In this piece, we’ll be discussing and focusing on making and using corporate videos for businesses to generate, convert and raise leads.

What is a corporate video BTW?

In the competitive world of today, marketing strategy for any small to medium scale business has to be appropriate and effective. Companies and organizations are now harnessing to high quality corporate videos in telling their brand’s story to the world as we all know that humans are by nature visual creatures, creating immense response as opposite to content. Besides services and products, corporate videos are also made for training, reviews, promotional, launch, testimonials, presentation, vBlogs, company culture videos, webinars, events or informational purposes. Such corporate videos have key criterion like script, client meet, story boarding, and speaking with the client, production and delivery to cover.

Why corporate videos are important?

In current business scenario, corporate videos are type of multipurpose power tools that help businesses soar to greater heights by broadcasting their services and products to the world. However, it has to provide true value for individuals, turning them into loyal customers and retaining them at the same time. Below cited are few undeniable reasons why corporate videos are key marketing strategies that businesses worldwide are relying on:

  • Corporate videos are the easiest, fastest and most affordable ways to reach the visual and auditory learners who are hard pressed for time to go through a lengthy content to have information about a product or service, as research shows that over 85 percent of the consumers buy a product after seeing its corporate video in modern context.
  • Corporate videos are the shortcut methods of showcasing a new launch with subtitles in diverse languages, attracting wide range of consumers across the globe.
  • A good corporate video production company rightly recognizes the type and need of audience that their client requires. Hence, they create business videos that relate to the sector.
  • A nicely done corporate video gets good ranking in SEO. Besides content, Google has recognized of late that websites with effectual corporate videos and images will get good results in terms of search engine ranking, as report says that it is 53 times more likely that a website would get Google top 10 ranking by adding company videos.
  • Marketers have observed that bounce rate of websites has declined significantly through corporate videos. Visitors spend more time on a website with unique videos related to business.
  • Corporate videos are easy to share. So, an innovative corporate video in a website or a Facebook page gets easy attention of the consumer as they watch, like and share it, helping in cross selling right away!

Compelling tips to make successful corporate videos – be it your first or twentieth!

  • Get your script right! Remember, this blueprint is akin to an architect’s plan of a proposed building. Your script decides the length of the corporate video. A two or a three minutes clear and concise corporate video is ideal for marketing a company’s product and services.
  • Schedule the production, shooting and editing sessions carefully.
  • Understand your audience’s apprehensions as well as aspirations. Don’t just talk about your product or services. Highlight your client company and show the way it can resolve the issue, thus making life better by saving money.
  • Go for two-camera setup and make your real actors look good and not anxious and club together the best parts by taking out the ‘umms’ and pauses easily.
  • Always opt for highest quality audio while making a corporate video. Also, external audio recorders with excellent shotgun microphone or wireless lapel set can be a good alternative. However, make sure to hide them to give your corporate video a more professional look.
  • Besides nicely lit production studious, three-point lighting can do wonders! Always use reflectors and single key lighting when shooting outside for a corporate video.
  • Do carry some extra clothes in case your clothing doesn’t work on camera.
  • Set up check-ins and review points for post-production process to avoid unnecessary revisions in corporate video.
  • Music at the background in corporate videos plays a vital role yet tricky subject to handle. No matter what’s you pick, just make certain that it’s licensed and royalty-free.
  • Edit corporate video on machines and software you are comfortable in handling. Some of the industry certified software like Avid, Adobe Premiere Pro, Media Composer and Final Cut Pro are used on a maximum basis.  

Before you embark on your corporate video marketing strategy, few pointers to keep in mind:

  • Understand your goal – brand awareness, conversion, newsletter sign ups or creating excitement about your new service or product.
  • Fix the platform where you will be using the corporate video, as website videos for businesses should have a formal tone and Facebook and other social media can have informal approach.
  • Make your corporate video for a maximum duration of 60 seconds, as too long ones are generally not preferred by social media viewers.
  • Maintain the consistency in uploading corporate videos. Two videos or more in a month is good.
  • Optimize, promote and keep no stones unturned in terms of marketing. However, remember to embed your company logo in the corporate video.

Few popular brands & their success stories after adding corporate videos in their websites:

Callaway Golf Company

The company is known for designing, manufacturing, marketing and selling golf equipment and accessories. Their corporate video tutorials uploaded time to time provide their audiences with information on how to improve the game and various challenges that real time golf profiles undergo.


This jewelry brand founded in 2008 by two sisters, regularly uploads inspirational unique corporate videos and casual interviews of the two sisters and other famous faces on their webpage that talk about their respective stories with absolute truth.


In the corporate videos of this British multinational banking and financial company, one gets to see their employees sharing their workplace experiences and fun, along with the values and efficiency they put while serving the community.

Levi Strauss

First company to manufacture blue jeans, the corporate video on their site speaks about the founder, his enthusiasm and creativity in introducing this origin concept.


This US video hosting company successfully captures the attention of their audiences by using simple corporate videos for marketing their company. They do it on their own. The corporate videos about their company, products and services are majorly shot on Smartphone, by using the right kind of mic and transforming the conference room into a beautifully lit video studio.


So, we can draw the line to our discussion by saying that corporate videos have become a necessity, not luxury in the current business context. To score good in ROI, this tool is a must for online success, creating original brand image. Get hold of a professional corporate video production company, since an informative, engaging and catchy corporate video can effectively help your clients build trust and authenticity for your brand and respect the sites who use corporate videos for marketing their brand. It creates a channel of communication and gives relevant information about your product and service to the world in a powerful way!




Asia’s Largest Tulip Garden ‘Siraj Bagh’ Opens for Tourists in Srinagar!


It’s a spectrum of colors featuring thousands of tulips, almost of 46 different varieties, along with many other species of flowers including hyacinths, daffodils and ranunculus, which are attracting tourists to Asia’s largest tulip garden ‘Siraj Bagh’, which is now open for tourists in Srinagar.

The beautiful climatic conditions of Kashmir is best suited for blossoming of tulips. The number of tourists is expected to increase this year, after a massive decline last year due to political unrest. This tulip garden is also known as Indira Gandhi Memorial Tulip garden spread over an area of about 30 hectares. It is situated on the foothills of Zabarwan Range with an overview of Dal Lake.

Know more about this Tulip Garden and Tulip festival


Now enjoy cruising in the Ganges!


You heard it right! Now cruising down the magnificent Ganges criss-crossing the lofty Himalayas dotted with verdant terrains will soon be a reality and experience to remember!

A cruise in the holy and expansive Ganges is up for among the very best in the world along with the likes of the Volga and the Danube! Reputed international publication Conde Nast Traveller has put the Ganga cruise on its checklist as one of the “top six river cruises to take in 2017.” Conde Nast has placed the luxury cruise vessel Ganges Voyager II, which sails on the Ganga from Kolkata to Varanasi, in the league of cruises on the Mekong and the Yangtze in China, the Amazon in South America, the Volga in Russia and the Irrawaddy in Myanmar.

Mr. Nitin Gadkari, the Indian Shipping, Road Transport and Highways Minister dreams to make India a global hotspot for cruise tourism — be it river or sea. Massive work is in progress on the Ganges for initiating cruise tourism and to make the river clean and pollution-free. Mr. Gadkari said that about 168 cruises arrived in major ports last year; hence, a terminal in Mumbai is being constructed spending Rs. 800 crore. The entire idea is to put India on the forefront of global cruise map. What’s more? It also comes with a lot of promise for job creation.

For more info on this exciting story, read the link below:

Ganges Cruise: Among the best in the world!


Now You Can Travel In Space Without Being An Astronaut!



Yes…now you can travel in space without being an astronaut! Sounds surreal? It’s unbelievable but true!

For those with wanderlust, ‘space tourism’ will soon be a reality. Space tourism is an emerging trend where tourists can travel in space for recreational, leisure or business purposes. Space tourism is fast gaining popularity, and this year, American space transport services company, SpaceX, announced that it will be sending two tourists on a lunar-free return trajectory in 2018, aboard their Dragon V2 spacecraft.

It can well be said that ‘space tourism’ now is the future of travel and is here to stay. However, space traveling isn’t just for anyone and everyone and cannot be undertaken on impulse. It requires an enthusiastic tourist to undergo months of intense training and clear certain health and fitness tests. One also needs to shell out a huge sum of money for a space sojourn; for example, around 20-40 million dollars.


Now billionaire Jeff Bezos’ private spaceflight company ‘Blue Origin’ is making it possible for paying customers to go for a trip in space in space tourism capsule. The first customer flights will take place in 2018.

For more info on space tourism and how it’s gonna work, go through this link below:


Space Tourism Capsule

Power Naps: Are you getting some?


According to latest research on health and wellness, an afternoon ‘cat nap’ or ‘power nap’ taken in between stressful office work, can remarkably benefit your health and help you recharge your batteries in the best possible way! Short naps aren’t signs of laziness; rather, a quick nap is damn good for boosting the immune system and for releasing stress and tension to the core.

Recent studies have also found that cat naps or power naps even lower frustration levels in individuals and diminish impulsiveness in characters. People who have trouble concentrating, losing focus have shown marked changes in their mental absorption by taking short naps. Short afternoon naps and power naps even help in compensating for deprived night’s sleep. These days, top corporate giants have gone a step further and have created ‘nap rooms’ for their employees in order to enhance their efficiency and daily output.

Let’s take a look at some of the most important benefits of a quickie nap:

  • A short snooze can boost your attentiveness thereby adding an extra dimension to your overall performance. According to National Sleep Foundation, a 30 minutes afternoon nap benefits every working professional in various ways.
  • A daily cat nap is a great way to fight fatigues, relax and reboot your body. Dozing for some time makes you feel better and rejuvenated and is perfect to kick start everything afresh!
  • If you’re having eye sight or other sensory issues of late, napping might help, as it restores the sensory sensitivity for many. Even creative blocks are cured by regular cat naps.
  • Bid adieu to heart attacks and coronary diseases with frequent naps. A study published by the Harvard School of Public Health, Boston shows that people who take regular siestas suffer 37% less heart attacks or different heart-related problems.
  • Short napping, especially taken in early afternoon, at about 2 p.m. have greater recuperative value than taken during any other time of the day.
  • Brief napping improves cognitive functioning and psychomotor performance, where brain tells the body to move. Shutting eyes for few minutes considerably increases short-term memory and improves learning.
  • Short naps can help in increasing alertness and reduce mistakes and accidents.
  • Napping also has psychological benefits. It can be a like mini vacation or a pleasant luxury. It’s an easy way for feeling recharged.
  • Heightens your creativity and senses.
  • Improves health. Napping provides your brain with a chance to rest and your body a chance to repair.
  • Improves mood, initiates feeling of contentment and well-being.

There are several other proven benefits of short naps or power naps. While a good night’s sleep is crucial, daily naps can help us stay afloat when we are sleep deprived. Those who have sound sleep at night, a short nap can escalate the performance of your body and mind to the next level!


If you are still undecided or bit apprehensive about how to take a nap in between your hectic working hours, check out the tips mentioned under:

  • Follow a particular time and slot for your afternoon siesta. It should not exceed 30 minutes to keep you feel revived and re-energized. If you exceed the time, chances are you might end up feeling groggy instead of all spruced up. So, a short nap is a healthy nap!
  • Always make sure to be regular in napping. Boost your circadian rhythms with usual naps.
  • Also pull a comforter, if possible. It’s just because while sleeping our metabolism rate drops. We tend to breathe slowly with a gradual decrease in body temperature when we slumber.
  • Do wear an eye mask to prevent the interference of light in your napping. Darkness is kind of a signal that alerts the brain and soothes your nerves. I suggested it because putting off the light in a work place is bit odd.
  • Set an alarm. It might be hard to fall asleep if you’re worried about waking up at the right time. Hence, setting an alarm takes the pressure off.
  • Find a quiet, undisturbed place to lie down. Turn off distractions like mobile phones. You can, however, listen to music with earplugs to doze off.

In fact, naps are just great! It revitalizes your mind and body and you are all set to face the next challenge with renewed vigor! So the next time if you find someone in your office napping, don’t brand him/her a lazy bum. Instead, give yourself the opportunity to snooze for some time. Happy Napping!! 🙂 🙂


Does ‘Mahamrityunjaya Mantra’ Have Miraculous Powers?


Mahamrityunjaya Mantra is considered to be one of the oldest and sacred mantras in Hindu mythology and spiritualism. This mantra is related to Lord Shiva and has the power to overcome all odds. It is a combination of three words, i.e. ‘Maha’, which means great, ‘Mrityun’ means death and ‘Jaya’ means victory, which when chanted brings conquer or victory over death. It is also known as ‘Rudra Mantra’ or ‘Trayambakam Mantra’, which is said to have been created by Rishi Markandeya. In Shiv Purana, the story goes that Chandra, the Moon God, was cursed by King Daksha, and the Mahamrityunjaya Mantra was given by Rishi Markandeya to Daksha’s daughter Sati to pray for the Moon. When chanted daily with devotion, the mantra is said to bring radical changes in your mental and physical wellness.

The Mahamrityunjaya Mantra

Whereas the Gayatri Mantra brings purification and spiritual guidance, the Mahamrityunjaya Mantra is for rejuvenating the soul and healing the body. It can simplify your life and drive away all negative forces. If you’re afraid of illness or untimely death, this mantra will definitely improve your thought process, quality of life and instantly bring you power and energy.

The mantra is:त्र्यम्बकं यजामहे सुगन्धिं पुष्टिवर्धनम्उर्वारुकमिव बन्धनान्मृत्योर्मुक्षीय माऽमृतात्

Aum tryambakaṃ yajāmahe sugandhiṃ puṣṭivardhanamurvārukamiva bandhanānmṛtyor mukṣīya maamṛtāt

It means, we concentrate on our third eye which lies behind the two eyes and this gives us the power to feel you and by this we feel happy, satisfied and peace in life. We know immortality is not possible but some extension can be given to our death by your powers Lord Shiva.

The practice of this mantra should be done daily and very carefully or under guidance of an expert guru.


Significance & Benefits of Mahamrityunjaya Mantra

Shiva is the truth and Parameshwara (The Transcendent Lord). He is self-created or Swayambho. His devotees believe he is easy to please and grants all that is asked for – whether it’s money, health or happiness. Hence, chanting this mantra means putting an end to all worries and sufferings. See what benefits you can get by daily recitation of this mantra:

  • Great for reviving physical, mental and emotional health and it’s also known as Moksha Mantra, which endows immortality and long life.
  • Wards off untimely death for you and your loved ones.
  • Ends terminal illnesses and medical issues.
  • Removes evil and negative energies, creating a powerful and protective shield.
  • Improves the meaning and quality of life and nurtures the body and soul.
  • Protects masculinity and overall physical wellbeing.
  • Initiates happiness and good luck and boosts energy levels.
  • When going on journeys and traveling long distances, the mantra protects you from harm and misfortune.
  • Brings speedy recovery for anyone suffering from illness.
  • Brings healthy growth & development for children.
  • Protects against calamities, unexplained situations and generates positive vibes.
  • If you have any stumbling block or problems in your kundli, chanting this mantra will help you get rid of it.
  • Helps in solving familial discord, ending disputes and prevents death caused by epidemic.
  • If you’re facing financial issues, this mantra will help you.
  • Creates divine vibrations that help remove fear associated with death, thereby liberating you from death and rebirth cycle.
  • Brings peace and positive energy.
  • If you have a cancer patient, you can chant the mantra regularly or even play the mantra on a recorder to ease the pain.

This mantra need not be chanted out loud, but can be recited in mind. Mahashivratri, Pradosh Day and Mondays are auspicious days to begin this mantra. Face East or North while you chant the mantra and light a diya using pure cow ghee. Sit in a yogic pose and using rudraksha or counting beads will help you focus better. Early mornings after bath is the best time for chanting the mantra and you should be in a state of physical and mental purity. Have full faith and dedication in the miraculous powers of Lord Shiva!